Improving your nonprofit communications means being more strategic about who you target with your messaging and appeals – not sending email blasts! A fantastic way to do this is by sending an online survey to collect data about the interests of your supporters and then modifying your campaigns to align with their goals and needs.
As current marketing practices continue to trend towards personalization, knowing how to segment nonprofit emails is becoming increasingly important. For example, you’ve captured a wonderful story about a participant from one of the programs in your organization. Instead of sending it out to everyone asking for support, you can send it to a smaller segment of potential donors and volunteers who have expressed interest in this area of your work with a powerful call to action to take the next step.
You likely have a few questions about getting started with email segmentation, so we gathered the best frequently asked questions and answers about implementing the use of online surveys to build your email list segments.
Working on segmentation is a foundational step to make your nonprofit communications stronger and more strategic. Online surveys demonstrate to your supporters that you care about their needs and what they want to achieve by connecting to your cause, in addition to being a helpful tool for gathering the information you need to create meaningful email segments. Want to make your fundraising efforts even stronger? Use The Givedot Program!