Personalization is an essential way to build relationships with your donors to support long-term fundraising goals. People are much more likely to pay attention and feel appreciated when their needs and interests are addressed.
Just think, are you more likely to read a communication that says “Dear Valued Supporter” or “Dear [Your Name]”? Using your donor’s name catches their attention and conveys that the message is crafted specifically for them instead of a mass group. Once you’re aware of how to address your donors, it’s time to consider what you need to say that will spark action.
Engage, engage, engage!
The goal is to personalize your campaigns to convey meaningful stories to your community.
Take the time to engage with your supporters online by replying to their comments and recognizing committed volunteers and donors on your pages. If you ignore social communication channels, you may be missing out on easy and valuable engagement!
Start a Fun Challenge
Extend a personal ask/challenge to your families and staff. For example, families give $10 per household. You can even make a fun challenge within the school. For example, which sports team can raise the most, basketball or baseball? Can the band/orchestra raise more than the football team?
Who will help spread the word?
- Local Businesses
- Community Centers
Get in touch with local businesses to see if they are willing to help spread the word about your fundraising.
- Identify the correct person – Approach the company/store manager. Do some research, find out their name, and communicate with them personally and directly.
- Non-monetary support – Sometimes it’s easier to persuade a local business (especially one that you may not have had previous contact with) to give something tangible instead of just asking for money. Asking for items to offer up for auction or at a raffle can be a great approach; restaurants may be asked to donate a dinner for two.
- What can be offered in return? Local businesses love to see their name mentioned or displayed on a local site as a supporter of your cause. Think about what you can offer in return for their generosity, such as public acknowledgment or publicity opportunities.
A truly successful fundraiser is one that is able to tell a meaningful and compelling story that reaches and inspires action in its audience. Engage and communicate with your donors and local community so you know who they are and what they care about. We’d love to help and are just a phone call or email away!