Your community won’t support your organization on Giving Tuesday if they don’t know about it! It’s your job to keep your Giving Tuesday campaign first in mind and motivate supporters to get involved. Make sure that every day leading up to the global day of giving reminds your audience of the campaign and attracts new potential supporters to your cause.
Post fresh content on your social media platforms. Use eye-catching visuals and graphics that are easy to share, making for great engagement! Hashtags will boost your content to reach other pages, including the official #givingtuesday. Post on every platform you use in order to reach the widest audience possible.
Update your website and social media accounts to highlight the campaign and be proactive about reaching out to supporters, make sure everyone knows exactly how they can help. Feature Giving Tuesday logos and messaging, including calls to action that encourage potential supporters to learn more or donate. Anyone who visits your pages should know you are participating. Your donation pages should be up and running well in advance so followers can donate at any time.
Create a series of emails to send to parents, faculty/staff, alumni network, and donors. The topics could include your campaign goals, save the date, and more. Be imaginative! Announce your goals and the impact you plan on having; you could even give donors the option to give now. Introduce or profile a specific program to show supporters exactly where their contributions will go and the difference they can make.
With engaging social media content, well-timed emails, and website promotion, you can spark interest and entice action from your community before Giving Tuesday even officially starts. We have plenty of ideas up our sleeves at Givedot to promote your campaigns, contact us for help!