Creating an Effective Campaign for #GivingTuesday (and the rest of the year!)
As Giving Tuesday continues to grow, it is more important than ever to create a powerful fundraising campaign. Think about the community that surrounds your organization, what inspires them to care? Not what inspires them to give, but what do they care about? Contemplate what makes your cause affect them personally. The key is to create a lasting effect but with immediate results.
There are 5 key components to consider when planning a campaign:
1. The cause should be something that your team (staff/faculty, board, and parents) can support and get excited about.
2. You should have a clear goal in mind for your campaign which might have a physical and financial component. For example, a new playground for your school campus. The playground itself is the physical aspect and the cost to purchase the equipment, prepare the ground and have the structure built is the financial aspect.
3. The story creates connections between your school and your donors. Is it something that others outside your school will also care about?
4. Ensure your communication makes people feel something; show them how they can be part of the story. Is the campaign something that can easily be promoted via social media and email?
5. Utilize your sphere of influence through alumni networks, parents and your donor database. These groups have the potential to share your story and campaign to their own spheres of influence which allows you to grow yours. Don’t have a donor database or online platform for giving? The Givedot Program can expand your school’s sphere of influence, ask us how!
Use the positive outcome of your cause to inspire new and recurring donors. There are many competing organizations asking for funds on Giving Tuesday, making it essential for your fundraiser to be unique and creative.
These guidelines can help assist you in creating effective campaigns year-round, not just on Giving Tuesday!
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